Upgrading Moz Authority Data to Useful Information

Modern search engines rank webpages by authority, relevance, quality score and digital footprint.
Total Page Authority of a webpage is the sum of its Page Authority and Domain Authority. Moz Authority Scores are currently calculated from nearly 150 billion webpages, 193 million domains and over a trillion links.
Keyword difficulty is an indication of the difficulty of achieving top page positioning on Google. Nobody outside Google knows the details of their ranking algorithm but it is apparent that Total Page Authority is dominant: If the average Total Page Authority of the webpages on the top results page of Google for a keyword is greater than 85, no SME website has a realistic chance of reaching that coveted top page.
Total Page Authority upgrades Moz Authority data into useful information helping you to choose the keywords your website can realistically target. It acts as a screening test and provides a useful scale of keyword difficulty indicating the relative link power required to reach the top page of Google.
Moz Page and Domain Authority scores can be found when looking at a webpage with the Moz toolbar. It is a simple matter of reading these scores for the top 10 pages for a keyword under consideration and then determining the average Total Page Authority. For those who wish to analyse more than a few keywords, Keyword SEO Pro automates the calculations for a list of keywords.
Our Keyword Researcher team is available for those who prefer to leave these calculations to others. The team will also combine Total Page Authority results with average search volume data from the Google Keyword Planner. This powerful combination provides the information you need to find the best keywords for your website.
In the above example, ‘web design’ and ‘web designer’ have average Total Page Authorities greater than 85: They are out of reach for an SME website. ‘Web designer London’ and ‘web designer Manchester’ are achievable but a lot of link power acquisition would be required for success. Epping and Abridge are small places and ‘web design Epping’ and ‘web design Abridge’ have low keyword difficulties. The keyword planner rounds down monthly search volumes. The keywords ‘web designer Wembley’ and ‘web design Abridge’ have monthly search volumes between 0 and 9.

Share this:

Related