Two keyword tools that make keyword research easy

Keyword Tools

Targeting the best keywords for your website is the key to internet business success. Get the keywords right . . . and the digital world is your oyster.
To get the right keywords you need to be thoughtful about what you are trying to accomplish. You need to understand your audience and the words and phrases they search for when seeking someone like you. When your target audience arrives on your website, they’ll convert in some fashion provided your website provides the quality information they seek nicely presented and with easy to follow navigation.
If you are not on the top page of Google for the keywords you target, you will receive few, if any, new visitors. If you target keywords where powerful websites dominate the top page of Google results pages, you will not be an internet success.
What makes a website powerful in the eyes of the major search engines such as Google or Bing? Incoming link power is what makes these websites powerful. Websites such as Wikipedia and press websites have thousands and possibly millions of links on other websites pointing to them. Moz provides a free toolbar with Domain Authority and Page Authority scores for the webpage you are currently viewing.
Keyword SEO Pro takes Moz Domain and Page Authority scores to the next step. Modern search engines include domain and page authority scores as major factors in their ranking algorithms (programs). The Total Page Authority (TPA) of a webpage is the combination of its Domain and Page Authority. Keyword SEO Pro calculates the average Total Page Authority of the Pages on the top page of google for each of a list of keywords. This averaged TPA is the best available keyword difficulty screening test.
The Google Keyword Planner provides the number of searches for keywords each month. It also provides related keyword suggestions and suggested bids for each keyword.
The data from the Google Keyword Planner and Keyword SEO Pro can be combined in a spreadsheet such as Excel. At a glance you will be able to see the search volumes and keyword difficulty for each of a list of potential keywords. You will also know the recommended bids for those keyword that are out of reach for organic search where the competition is too strong.

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